Why You Get Irritated Easily was an article I published last March that hit a collective nerve. It has 37,158 views; 2,205 likes; 537 shares and 148 comments—only 10,000 less than Richard Branson’s post that day! As the author, the experience was thrilling, shocking, and a little nerve-wracking.
Moreover, I was tempted never to post again.
Why? Most of my previous posts had fewer than 100 views, and a few likes or shares. I did not want to come down from the mountaintop of recognition back to the valley of obscurity. However, eventually, my editor convinced me after a few months to publish again. I am glad she did because it led to some great things for my business.
My first LinkedIn post was on October 30, 2014.
It received 70 views, six likes, four comments.
With that first post, I held my breath as I clicked “publish.” Then, I waited and watched. Well, to be totally honest, I checked on the post about every 15 minutes for two days! I was not exactly thrilled at the response, but my faithful editor kept encouraging me and helping me edit (my least favorite thing). I worked up to two to three posts a week and worked down to only checking the number of views every other day.
This post was my 100th post on LinkedIn. That does not make me an expert on anything but prolificacy, but I am having great fun and learning a lot. I have some thoughts to share with you about it:
Lesson #1: Write something and post it!
Thinking about writing is not enough and that took me awhile. The more LinkedIn posts I published, the more, I realized what incredible freedom this forum provides. The publishing I have done before was mostly professional articles that required extensive research and accurate, detailed references. With LinkedIn, I could pick any topic that came to my head and share my thoughts and opinions without substantial research or even footnotes. In my case, the more I wrote, the more ideas I had for future posts. Why wait like I did? Decide what you want to say, and say it.
Lesson #2: Learn from other LinkedIn writers.
Read posts of influencers and other LinkedIn bloggers. Study their titles and graphics. They give you a splendid idea of how to communicate on the site.
Thinking about writing is not enough…
Lesson #3: Find an editor.
The key to good writing? A good editor. That may be you if you have the skills. If not, the editor might be your spouse (although caution advised here), colleague or savvy neighbor. Whomever you choose to be your editor, decide on your focus, your style, and your strategy. Draft your ideas and then let your editor do their job. However, be sure you pick someone who has the courage to tell you when your idea is good and when it is best to let that idea develop more—or scrap it.
Lesson 4: Try new things and learn new skills.
Don’t be afraid to try something new. Every post taught me something different about writing for LinkedIn. I found out about all the resources to find the right graphic to draw the reader’s attention. When I used one of my cartoons, the views, comments, likes and shares went up. From choosing graphics to writing titles, to using new tools, I found that by learning something new I opened new areas of creativity.
Lesson 5: Respond to every comment.
An unexpected bonus was the fun of receiving and responding to comments. I loved engaging with total strangers around the world, and many of the conversations led to inquiries about my coaching and workplace assessment services. Respond to every comment. Connecting on the site is an important way to engage with your readers. Many times, I use comments as ideas for future posts.
There was another unexpected bonus. I also reviewed all the leadership-related writing I have done over the years for ideas (well over 100,000 words) and decided that there might be a book in there somewhere. The outcome? My new book, Intentional Leadership, published by Motivational Press.
Let me be clear: Posting takes effort and time. Pieces of it were even a chore. Moreover, I learned that regular posting was a must, so missing a week because I did not have any new ideas made me feel a little guilty.
Posting takes effort and time. Pieces of it were even a chore.
I work at home, have a thriving international coaching and assessment practice and a new book. Also, I just became a member of the Forbes Coaches Council, an invitation-only, national group of about 400 coaches. Why was I invited? My 30 years’ experience as a CEO and my ten years as a professional coach did not hurt, but the clincher was “My exceptional LinkedIn profile”!
After almost two and a half years posting on LinkedIn and thousands of words later, was it worth all the effort? No question.
What can blogging on LinkedIn do for you?